The ReFC™ Model

The ReFc™ model calculates an Engagement Consistency Score by assessing both recent and historical activities, rewarding members for various aspects of their engagement across four dimensions: Recency, Frequency, Engagement, and Consistency.

1. Recency:
   • The model evaluates activities within the past 12 months separately, applying bonuses based on the frequency of recent engagement.
   • While each recent activity scores the same as historical ones, members who maintain frequent recent engagement (more than 4 activities in the past year) receive a bonus, encouraging ongoing involvement.
2. Frequency:
   • Frequent engagement within the last year is rewarded. Members with more than 4 recent activities earn a bonus, while those with fewer than 4 see a reduction in their recent engagement score.
   • This promotes regular participation and discourages inactivity.
3. Engagement:
   • Different types of engagements carry different scores, reflecting the value or impact of each activity. Higher-impact engagements (e.g., major sponsorships or significant contributions) contribute more to the score than smaller interactions.
   • This dimension allows the model to account for the quality of engagement, not just quantity.
4. Consistency:
   • All activities, including those older than a year, contribute to a baseline score, ensuring that long-term engagement is recognized.
   • This balances recent activity with appreciation for consistent historical contributions, valuing steady involvement over time.
5. No Penalty for New Members:
   • Members who joined within the last 365 days aren’t penalized for having fewer activities, giving them time to build their engagement without disadvantage.

Summary

In short, the ReFC™ model promotes steady, ongoing participation by using:

• Recency to encourage recent activity,
• Frequency to reward regular engagement,
• Engagement to value the quality and impact of activities,
• and Consistency to acknowledge long-term involvement.

The model applies bonuses for high recent engagement frequency, scores activities based on their impact, and incorporates both recent and historical contributions, creating a comprehensive and fair evaluation of member engagement.

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