41.60 %

Low Engagement: A score below 40% indicates significant challenges in member engagement. Many members are likely drifting or inactive, which poses a risk to the overall vitality of the chamber.

Warning Signs:

• A large portion of the membership may be disconnected or disengaged, participating infrequently or not at all.
• The chamber may be facing difficulties in retaining members or encouraging active participation.

• Urgent Re-Engagement: Implement immediate, targeted re-engagement campaigns to reconnect with members who have become inactive or are at risk of leaving.
• Member Feedback: Conduct surveys or focus groups to understand why members are disengaging and what might motivate them to become more involved.
• Revitalize Offerings: Review the chamber’s programs and events to ensure they are aligned with member interests and needs. Consider introducing new initiatives to attract and retain member interest.

• Analysis: These members are highly engaged and have interacted with the chamber very recently. They are your top supporters and most loyal members.
• Recommendation: Recognize their contributions publicly. Offer exclusive benefits, such as early access to events or VIP experiences. Engage them in leadership roles or as ambassadors for the chamber.

• Analysis: Still highly engaged but haven't interacted as recently. They might be busy with other commitments but remain valuable.
• Recommendation: Send personalized updates and invitations to upcoming events. Remind them of the benefits of staying active. Consider offering them special discounts or opportunities to participate in high-visibility activities.

• Analysis: These members are still engaged but may be losing touch. They might need a nudge to stay involved.
• Recommendation: Re-engage with targeted communication, such as a survey asking about their preferences or feedback. Offer incentives to return to more active participation, such as a free event pass or a feature in the newsletter.

• Analysis: Their engagement is waning, and they might be drifting away from the chamber’s activities.
• Recommendation: Reach out personally to understand their situation and interests. Consider a reactivation campaign with a tailored message that reminds them of their impact and offers a strong call to action, such as exclusive events or recognition opportunities.

• Analysis: Despite their high engagement score, these members have not been active for over a year. They are at risk of lapsing.
• Recommendation: Implement a “We Miss You” campaign with a strong incentive to return, such as a special re-engagement event or a personal invitation from chamber leadership. Highlight past contributions and their importance to the chamber.

• Analysis: These members are moderately engaged and have recently participated in activities. They are consistent supporters.
• Recommendation: Encourage them to increase their engagement by offering additional opportunities for involvement, such as joining a committee or taking on a volunteer role. Highlight the potential benefits of more active participation.

• Analysis: Still engaged but could potentially increase their involvement. They participate occasionally.
• Recommendation: Send them targeted content that aligns with their interests. Invite them to smaller, more focused events that could lead to deeper engagement. Consider offering a small reward for consistent participation.

• Analysis: Their engagement is starting to decrease. They may need encouragement to stay active.
• Recommendation: Offer them opportunities to engage with new or different aspects of the chamber’s activities. A "Check-In" campaign could help reconnect them with what they find valuable about the chamber.

• Analysis: Engagement is declining, and they may be at risk of disengagement.
• Recommendation: Reconnect with a personalized message or phone call to understand their reasons for reduced participation. Highlight new initiatives or changes in the chamber that might reignite their interest.

• Analysis: They haven't been active for a long time and might be on the verge of becoming inactive members.
• Recommendation: A reactivation campaign should be launched with a focus on what’s new and exciting. Offer incentives to return, such as a special event or a renewal discount. Emphasize the value they bring to the chamber.

• Analysis: These members are lightly engaged but have recently shown interest. They are potential candidates for further activation.
• Recommendation: Nurture their interest by offering pathways to increased engagement, such as introductory offers or special access to new programs. Provide clear communication on how they can become more involved.

• Analysis: These members show sporadic engagement. They might be testing the waters or have limited time.
• Recommendation: Offer them flexible engagement options, such as virtual participation or low-commitment opportunities. Encourage them to attend a signature event or join a member interest group to deepen their connection.

• Analysis: Engagement is low, and they may need more motivation to participate.
• Recommendation: Send a personalized follow-up to understand their barriers to engagement. Offer a targeted incentive or a membership enhancement to increase their involvement.

• Analysis: Their interest is waning, and they may be considering dropping their membership.
• Recommendation: Address their disengagement directly. Send a “Renew and Reconnect” campaign that highlights new or upcoming opportunities. Consider offering a membership review to discuss how the chamber can better serve their needs.

• Analysis: These members are on the brink of becoming inactive. They have had minimal engagement over the last year.
• Recommendation: A last-chance reactivation campaign may be necessary. Highlight the benefits of continued membership and provide a compelling offer for immediate action, such as a renewal discount or a free consultation.

• Analysis: These members have very low engagement scores but have recently participated. They may be new members or those with limited interest.
• Recommendation: Focus on onboarding and educating them about the chamber’s offerings. Provide a clear and easy path to increased engagement, such as an introductory event or a member mentor program.

• Analysis: Engagement is minimal, and they may be on the fence about the value of their membership.
• Recommendation: Reassess their interests and needs through surveys or one-on-one meetings. Offer tailored opportunities that align closely with their business goals or personal interests.

• Analysis: Engagement is very low, and they may be losing interest or feel disconnected.
• Recommendation: A “Reignite Your Membership” campaign could help. Emphasize new and exciting changes in the chamber. Offer a small incentive to attend an upcoming event.

• Analysis: They are largely inactive and at high risk of leaving the chamber.
• Recommendation: A direct, personal outreach is necessary. Consider a phone call or a personal letter from chamber leadership asking how the chamber can better support their needs. Provide a strong reason to stay engaged.